Preparing our founding iPhone pilot

A clearer plan for your next range session.

Tell us what you want from your swing. SwingMatch AI brings pro-reference matching, swing-video analysis and focused coaching into one practice flow — so you know what to work on next.

Join the Pilot Waitlist See the Practice Flow

We're preparing a 100-person pilot. Selected participants receive one year free, with no automatic paid subscription afterward. Joining the waitlist does not guarantee a place.

SwingMatch AI app screens: pro discovery, swing analysis, and coaching drill

Actual app screens from the current build. Some flows shown are in review ahead of the pilot.

1. Search
Describe your goal or search for a pro reference
2. Record
Film your swing, add optional shot context
3. Practise
Leave with one focus and one drill
The Practice Flow

Plenty of swing tips. One question: what should you work on?

A video can show you what happened without making the next step obvious. SwingMatch AI connects your swing, your goals and a focused practice plan.

1
Start with your goal

Search for a pro or describe the swing you want to develop — for example, "I'd like a compact swing with a rhythm I can repeat."

2
Add your swing and context

Record a suitable swing video. If useful, add how the shot felt — fat, thin, solid — or where you saw the ball start. These are your observations, not measured ball-flight data.

3
Leave with a practice focus

Review the analysis, ask a follow-up question, and choose a drill to work on — one focus at a time, not a dense wall of metrics.

The conversation is there when you need it. Keep it collapsed, or switch off the optional check-ins.

Features

A reference to learn from.
Room for your own swing.

Choose a professional you admire, or explore suggestions based on your goals. Use the reference to understand a movement pattern and a practice focus — not as a promise that your swing must look identical.

⛳
Pro Reference Discovery

Search by name or describe the swing you want to develop. The AI suggests players from our 187-profile catalogue based on your goals and the information available.

★
Ask About the Shot, Then Focus Your Practice

Explain what you felt, ask what the feedback means, and keep one useful practice focus. Coaching draws on reviewed golf-instruction material and makes clear where the evidence is limited.

⚙
AI-Estimated Swing Insights

Pose/wireframe comparison against your chosen reference, not a precise biomechanical measurement. Camera position, lighting and what's visible in frame affect the result.

🌐
12 Interface Languages

The app interface is available in English, Japanese, Korean, Chinese, Spanish, French, German, Thai, Swedish, Finnish, Danish, and Norwegian. Written discovery and coach replies are currently generated in English.

Two Modes

Your swing. Your choice.

Whether you want the AI to find your best match or you already have a tour player idol in mind — we've got you covered.

Match Mode

Find a Suitable Reference

Don't know which pro to model? Describe your goals and current swing, and the AI suggests a reference from the catalogue — an achievable pattern to learn from, not a body-match guarantee.

  • AI-suggested pro reference with explanation
  • Pose/wireframe comparison
  • Personalized practice focus + drill
Rebuild Mode

Pick Your Pro

Always wanted to work toward Rory's tempo, or Nelly Korda's sequencing? Choose your idol and get a gap analysis showing what to work on first, plus what you're already doing right.

  • Choose from 187 player profiles
  • Gap analysis vs your chosen pro
  • What you're already doing right
  • Step-by-step practice plan
The Evidence

What's actually behind the analysis.

SwingMatch AI is built on AI pose estimation and a reviewed golf-coaching knowledge base — here's what that means in plain terms, as of September 2026.

187
Player Profiles in the Catalogue

Reference players you can search or browse for Match and Rebuild mode. A separate, larger library of source footage and processed pose data underlies these profiles, but not every profile yet has a reviewed, playable side-by-side comparison.

175
Coaching Knowledge Entries

Reviewed coaching passages spanning biomechanics research, motor learning science and established coaching methodology, used to ground follow-up coaching — not a claim of endorsement by any named coach.

AI-estimated
Swing Insights, Not Lab Measurement

Analysis uses pose/wireframe comparison from your video. It's a useful practice signal, not a substitute for a professional biomechanical assessment, and it depends on camera position and lighting.

Available in 12 Languages

The app interface. Your language.

The SwingMatch AI interface is available in 12 languages. Written pro discovery and coach replies are currently generated in English, with broader language coverage under review.

English 日本語 Japanese 한국어 Korean 中文 Chinese Español Français Deutsch ภาษาไทย Thai Svenska Suomi Dansk Norsk
The Builder

Built by a golfer, for golfers.

Craig Milligan, Founder and CEO of SwingMatch.AI

Craig Milligan

Founder & CEO

Mid-handicap golfer and AI product builder. After years of conflicting advice from YouTube tutorials and different coaches, I wanted one clear answer after every practice session: what should I actually work on next? SwingMatch AI is the tool I built to answer that — and the founding pilot is how we find out if it works.

FAQ

Frequently asked questions

Everything you need to know about SwingMatch.AI, from how the analysis works to pricing and data security.

SwingMatch.AI is an AI golf coaching app being prepared for a founding 100-person iPhone pilot. You discover a suitable pro reference, film your swing, optionally add context about how it felt, and receive one priority focus and a drill to practise.

You record a swing on your phone camera. The AI reviews the video and gives you AI-estimated swing insights compared against a pose/wireframe reference, not a precise biomechanical measurement. You can add optional written context, such as how the shot felt, to help the coaching follow-up.

In Match mode, the AI suggests a tour player reference based on your goals and swing. In Rebuild mode, you choose your own tour player idol and get a practice plan built around the difference between your swing and theirs. Either way, the reference is there to guide practice, not a claim that your swing must look identical.

The catalogue lists 187 player profiles from the PGA Tour, DP World Tour, LPGA Tour, and LIV Golf. Player profiles and playable side-by-side ghost comparisons are separate things: reviewed, playable ghost references are still being published and are not yet available for every listed player.

Selected founding-pilot participants receive one year free, with no automatic conversion to a paid subscription. Outside the pilot, a 14-day trial with up to 6 analyses is available, and planned standard membership is $14.99 per month or $78.99 per year in the US (paid upfront), or £59.99 per year in the UK. Your local App Store shows the applicable price.

The app interface is available in 12 languages: English, Japanese, Korean, Chinese, Spanish, French, German, Thai, Swedish, Finnish, Danish, and Norwegian. Written pro discovery and coach replies are currently generated in English.

Raw video is deleted once analysis completes, within 48 hours at most. Your trimmed swing clip and analysis results stay in your account while it is active. Data is removed after 36 months of inactivity or within 30 days of an account deletion request, and you can export or delete your data at any time. Processing runs on Google Cloud infrastructure.

No. Just your smartphone camera. No launch monitors, sensors, tripods, or additional hardware required. Record your swing, and the app handles the rest.

Founding Pilot

Make your next practice session more purposeful.

We're preparing a founding group of 100 golfers to test the iPhone experience and give feedback. Selected participants receive one year of access free, with no automatic conversion to a paid subscription. Joining the waitlist does not guarantee a place.

We'll email you about pilot selection and next steps. No payment details are required.

Your waitlist position
—
A queue position is a signal of interest, not a guaranteed pilot place
Invite friends who might want in
Every friend who joins using your link moves you up the queue, but selection for the 100-person pilot is separate from queue position.
✓ One year free if selected ✓ No credit card to join the waitlist ✓ iPhone pilot

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